About the project
Cyan Kacha is a freelancer that focuses on unique graphic design & offer digital design services such as branding or smm graphics.
She’s crafting vibrant, playful brand identities for startups & small businesses and empowers them to stand out and thrive in their industries.
Kacha is not only determined to start her graphic design career without barely any corporate experience, but she’s ready to bring young blood with new ideas to the design industry & flood it with her favorite cyan color.
PROJECT TYPE: personal branding
KEYWORDS: Playful Spirit, Creative Exploration, Vibrant Identity, Adventurous Spirit
Moodboard – creative direction
The concept
Guiding brands on a journey of transformation – catching the wind of creativity to sail toward bold, vibrant identities.
Brand mockups
Logo breakdown
Logo consist of 2 main elements – wavy style and spark. Both variations are consistent, a sailboat is created by using the wave shape from the logotype version and keeps clean and flowy lines and edges. Hard edges are only at the top of the sailboat & on some letters.
Typography & icons
.
